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The goal of this semester long course is for the class to become an incubator for new ideas and thinking, to create not just another product, but to build a new business and develop insights on innovative ways of addressing the customer and selling a product.

The Spring 2005 semester, starting January 2005, students will focus on projects offered by Bernardaud, Chanel, Christian Dior, Graff, Hermès, Lalique and Saks Fifth Avenue; Baccarat, Cartier, Christofle, Louis Vuitton and the Monaco Tourism Office have already signed up for next semester.



 

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